Thanks to data, increasing audience engagement is no longer such a guess-and-test process. In this session, the team behind Vox's inaugural Pivot MIA event broke down their data-driven decisions as it pertains to getting onlookers to not only engage with the techy touchpoints on-site, but also with the immersive elements on-site, and post-event by means of podcasts. These experts challenged attendees to think beyond match-made, one-on-one meetings at live events to think about brand evangelism. The key: leveraging event tech, social media, and attendees' evident eagerness to network IRL again—all at the same time! The result? Sky-high engagement stats.

As event professionals, you're storytellers in your own right. After all, you're in the business of bringing brands' narratives to life through experiences, touchpoints, and F&B, just to name a few. This session took a look at how the Lane Bryant Brand Conference established brand loyalty to discover where emotions fit into the puzzle, plus how to tap into guests' feelings to go beyond event success and create a relationship between a brand and its consumers.

Do you understand the key drivers of great event experiences? In this session, gther laid a concrete framework that brands and agencies can use to focus their strategy and drive meaningful but manageable improvement at events. Gther is here to simplify your workflow, to give you more time to focus on the things that matter, and to give you the data to help support the decisions you need to make and get buy-in across your team. They also threw in some of their top tips for running world-class meetings from their 10 years in the market as a meetings provider and their combined decades of event and agency experience.
gther is disrupting the event and meeting software landscape with next-gen tools built from a brand-first perspective.

Storytelling is such an important aspect of today's meetings and events landscape—take it from the team behind the PepsiCo Pavilions at Expo 2020 Dubai. It's no sevret that events serve as a unique platform for relaying a strong brand message that can relay important information to consumers while building brand affinity. However, the way in which to accomplish these two objectives may not be as widely known. We've got you! In this session, get inspired by how PepsiCo took advantage of the Expo 2020 Dubai event as a platform for creating a storytelling experience, and use the next event on your calendar to do the same!

Join event experts from The Utility Expo learn the role innovation plays in their professional lives—starting with what the concept of "innovation" means to them. From there, learn how it has the power to allow these profs to push boundaries, to create space for standout soirees, and to enhance the attendee experience.

At annually recurring events, attendees know what to expect, which can be great for culture building, making special announcements, and giving people something to get excited about. But naturally, putting on the same event each year is...well, boring. Therefore, the event profs behind Service Titan’s Customer Conference came together to dish all the details on how they revamped the long-running affair, including tips on when and how to reinvent, revamp, and redecorate.

The whole world is talking about diversity, inclusion, and accessibility. Are you ready to meet the demand from your audience and open up your events to complete accessibility? Industry expert Orla Pearson will walk you through what "good" accessibility looks like at events from simple things that make all the difference to technical delivery—from the smallest to the largest stage.

Veecon 2022 put NFTs to work at its exclusive conference debut. The result? We can't say just yet, you'll have to watch to find out! However, we can tell you that the non-fungible tokens have been a tool events profs have leveraged recently to level-up their to-dos and increase engagement. On BizBash this year alone, we saw the new tech at NFT.NYC 2022, on menus at restaurants, and in a vending machine.

At their core, meetings and events are all about creating and fostering communities. And in today's experiential-booming world, thre's icebreakers, interactive touchpoints, share-worthy event tech, and no shortage of pop-up opportunities that make the task of connecting people debatably easier than ever. Not so fast! Knowing how and when to leverage the tools at your fingertips is key. In this session, dissect the hand-on activation at Workhuman Live to see just how the right formula can guarantee event success.