In this remarkable time of transition towards virtual and hybrid events, there is an abundance of data for event organizations to consume. The question is: Are you measuring what matters?

BizBash and Hopin have gone straight to the source to gauge what event metrics and measurement tools planners are using and to what end.

Download this report to open a new window into the convergence of new-age, data-driven solutions and the traditional desire to meet the needs of multiple audience segments. 

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