Event Personalization

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Speakers

Mallory Schlossberg
Creative Lead, Events and Experiences

Mia Rovegno
Group Creative Director

David Adler
Chairman and Founder

Key Learnings

Shifting strategies that frame events through the lens of attendee-as-protagonist
Leveraging storytelling techniques to create experiences that drive action
Designing immersive and interactive experiences based on attendee preferences
Gamifying the experience to increase engagement

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Opus Agency partners with world-shaping brands to catalyze movements through shared experiences. Crafted through our end-to-end capabilities and propelled from the epicenter of events, content, and community, these experiences accelerate momentum—and success—for everyone involved. Category creators and global brands, including Google, Microsoft, Salesforce, and many more, trust us to scale excellence across focused strategy, fearless creativity, emerging technology, and agile delivery. Learn more.

BizBash is the leading resource for meeting and event professionals looking to stay up-to-date on the latest industry news, get inspired, learn something new, and expand their network. BizBash’s mission is to help its audience produce smarter meetings and events—all while enhancing their careers—with daily digital content, newsletters, on-demand video content, white papers, surveys, webinars (to earn CMP credits), live events, and bi-annual magazines. Learn more.