From online broadcasting platforms to virtual environments, what is the make-or-break technology for the events industry in a post-COVID world? With endless decisions—such as live streaming vs. pre-recorded content, the perfect lighting and camera combo, event length and format, interactive and immersive experiences, and everything in between—it’s crucial to find a platform, and a partner, that truly understands and exceeds your event goals.

Join Bob Russo, Executive Director of Strategy & Creative for VDA, as he shares insights on the state of the events industry and event tech in the time of COVID. Whether you’re planning a hybrid conference, virtual fundraiser, or in-person trade show, Russo will uncover why it’s more important than ever to create engaging experiences for everyone involved.

Russo will also discuss:

• The importance of virtual in tomorrow’s events and meetings industry
• What technology sets virtual events apart
• Core principles of design and planning for virtual meetings and events
• How to leverage social media to measure ROI

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*This is a BizBash sponsored session.