In 2019, I witnessed an alarming number of clients and event organizers struggling to drive attendance to their events. When I jumped in to help, I noticed many of them were making the same simple mistakes over and over again. Created for event and marketing professionals, in this session, I share the exact formula I’ve employed to scale and sell shows out around the globe - a formula that’ll be even more important as the industry rebounds from COVID-19’s impact on large gatherings. Jam-packed with tips, tricks, tools and tactics, if you’re responsible for driving registration and getting those bums on seats and eyes on screens, this is one session you won’t want to miss.