Thought Leadership and Innovation Director, Spiro

Beki Winchel has more than a decade of experience creating, executing, and
advising content, PR, and social media strategies for startups to Fortune 500
companies. Before signing on as Spiro’s Thought Leadership & Innovation
Director, she served as Learning Content and Research Developer at PCMA,
where she led the content and educational program for the association’s
largest annual event, Convening Leaders. She also created cutting-edge
content for event professionals and worked with thought leader partners in the
hospitality industry, including Marriott International and Hilton Hotels &

Prior to that, Beki was the Manager of Strategic Programming at Ragan
Communications, where she served as editor of Ragan’s PR Daily and forged
event-hosting relationships with PayPal, Microsoft, Facebook, and Disney
Parks, among others. Between her time at Ragan and her contract work, Beki
has created content programs, featured articles, and other trending content
with professionals at Esteé Lauder, Nike, The American and British Red Cross
organizations, NBCUniversal, Edelman, Nickelodeon, IBM, The Absolut
Company, MSNBC, “Good Morning America,” Twitter, The Trevor Project,
LinkedIn, Orlando Health, AstraZeneca, Heineken, and Adobe, among other
major names.

Beki also co-produced and co-hosted the “Becoming Allies” podcast,
contributed to Flipboard’s business influencer community, and co-authored a
book and academic journals on social media and PR strategies. She was
featured in Entrepreneur, among other industry authorities, and earned