Ladan Wise is the Deputy Director of Conferences at TED. She has more than 20 years experience in product development and service design. Ladan joined TED in 2011, working as part of the organization’s Media and Technology teams and heading up conference tech. She and her team designed and built TED's custom event management system which tracks every detail; from stage content to attendee preferences. In 2019, she was promoted to Deputy Director of Conferences, where she focuses on overall attendee experience and offstage programming. Before TED, Ladan worked in User Experience and Information Architecture for the Department of Health and Human Services and the Department of Justice in Melbourne, Australia.