Shai Tertner
Founder & CEO
Shiraz Creative

Five years ago, Shiraz Creative, had mostly focused on events and was providing what was then considered digital activations. The following year, the agency had its own digital arm, providing technology solutions for marketing activations as well as award-winning brand marketing assets. The company's main focus was still events, but innovative technology was integrated: a 3D scanner for Visa during the FIFA World Cup in Russia created an avatar and AR gaming, where the Avatar came to life. In this current environment, the only way to keep communication and engagement continuing is with virtual experiential digital tools and that is an important focus with their clients.