VP, Event Management & GM Affiliate Leagues, National Basketball Association
A Massachusetts native and Boston College alum, Lou is the vice president of event operations and general manager of Affiliate Leagues for the National Basketball Association. With more than 26 years of event experience with the NBA, Lou has managed the day-to-day logistics that go into the league’s overall event calendar. This often includes arena operations, hotel management, transportation, social functions, guest experience, tickets, credentials, grassroots fan activities, team charters, security, IT, and game tickets. He has utilized these skills at events such as the NBA All-Star Weekend, NBA Draft, NBA Finals, NBA Global Games, the NBA Draft Lottery, as well as all events relating to the WNBA and NBA G League. In 2020 and 2021, he spent six months in Florida overseeing various aspects of the NBA, WNBA, and G League season bubbles.
Lou also oversees event operations at international basketball competitions for USA Basketball’s Men’s and Women’s National team, which has included the Summer Olympics in Sydney, Beijing, London, Rio de Janeiro, and Tokyo—as well as the World Championships in the U.S., Turkey, Spain, and China.
On top of his NBA duties, he is a board member on the President’s Parents Council for Marquette University in Milwaukee.