Elise McRoberts a cannabis industry powerhouse who's been working with leading companies and judging cannabis around the world for the past decade. The founder of Hashinista—a strategy firm, event production company, and lifestyle brand—Elise was formerly the CMO for Doc Green's, an award-winning California brand. Since 2013, Elise has worked with cannabis companies as an integral leader shaping strategy from retail to manufacturing and events. Elise produced her first large-scale concept, The NorCal CannaCuisine Gala in 2017, to critical acclaim and has continued to produce groundbreaking, unique curated events combining cannabis with food, music, art, fashion, psychedelics, fundraising, performance, and more. Today her mission remains to destigmatize and free the plant; to participate in the preservation of high-quality cannabis and original cannabis culture while creating a more innovative, sustainable, and equitable space for all.

@thehashinista @elisemcroberts
www.elisemcroberts.com | www.hashinista.com