As Chief Creative Officer, John is leading the creative transformation at Spiro™, the brand agency for the NEW NOW™. In his role, John is driving the agency’s evolution with creative innovation and global integration.

John draws upon over two decades of leadership experience across multiple industries including experiential, digital, advertising and branding. John has been recognized as one of the industry’s most creative leaders. His work has been recognized by renowned associations such as the Clios, Hatch, Addy and EX awards as well as being nominated by The Adclub as one of the Top Creatives in Boston.

Prior to Spiro, John was the CCO for SRG, a holding company that held a collective of agencies specializing in digital, content, brand advertising, influencer and experiential marketing. John held similar senior creative leadership roles at the Opus Agency and GPJ, where he was the SVP of Creative for one of the largest and most talent diverse creative groups in the experiential industry. John found his passion for creating integrated, non-traditional brand experiences as a member of the Crispin + Porter creative team during his early days in Miami.

John's work has been featured in many creative publications, including Communication Arts, Event Marketer, Graphis and Graphic Design USA. As part of the founding staff of the Miami Ad School, John was an instructor for three years.