Farah brings more than a decade of events experience to the team, including work on a range of festivals, concerts, product launches, exhibitions and conferences. The leadership skills she retains in guiding a team of dedicated specialists further widens her scope to cover the event and project management requirements for this project. Farah most recently led the PepsiCo Expo Partner Pavilions at Dubai's World Expo one of the first global live events to take place as we emerged from the pandemic. In addition, Farah has extensive experience working with global audiences at events such as the Arab Media Forum, Global Women's Forum, Dubai Film Festival, and VIP activities at Formula 1.