Michael Farrell's history in live events and entertainment began over 35 years ago. As a major label recording and touring artist and Graduate of the Middle Tennessee State University Recording Industry Management Program, Michael fully understands the difference between a live event and an immersive, branded experience.

In support of his role as President & Co-Founder at Redstory, Michael fosters strategic customer relationships to develop deep knowledge and understanding of client requirements, needs, and budgets while demonstrating the organizations product and service offerings. Michael's detailed leadership across cross-functional teams provides external and internal project stakeholders' ongoing support, transformational advice and account oversight.