Lauren Bauer serves as the Director of Sales, West Region at Shepard, where she is a catalyst of innovation and change, dedicated to supporting the growth of the customers she serves. Her collaborative approach is evident in her work with Shepard’s creative and strategy teams, facilitating a strong connection between Shepard’s internal team and the customer’s vision.

With diverse roles on the association side and valuable insights gained at Caesar's Entertainment, Lauren is a seasoned expert in the events industry. In her role, she ensures a smooth alignment between client expectations and the production process, contributing to memorable experiences and successful event execution.